Stanislaus Food Products: Strategic MarCom Growth
THE BRIEF
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Managed all website operations, including SEO and SEM strategies to drive online visibility.
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Led all social media management, including content creation and audience engagement.
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Directed the planning and execution of the Summer Harvest Experience, managing a $300K budget.
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Oversaw digital asset management to maintain brand consistency across all marketing materials.
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Collaborated closely with C-suite executives to align marketing strategies with company-wide goals.
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Assisted in the company’s strategic rebranding efforts, supporting the alignment of brand identity and messaging.
WHAT I DID
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Developed and executed comprehensive web and social media strategies to drive engagement and brand growth.
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Designed and implemented A/B testing and data-driven optimizations, achieving a 20% increase in conversion rates.
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Created content strategies for social media and the quarterly newsletter, resulting in a 40% increase in website traffic.
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Successfully planned and executed the Summer Harvest Experience, delivering a seamless event experience.
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Managed and maintained the entire company website, ensuring optimal performance, user experience
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Developed and executed targeted email marketing campaigns
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Managed and organized digital assets to streamline marketing workflows and ensure brand consistency.
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Maintained ongoing collaboration with C-suite leaders to ensure alignment of marketing initiatives with business objectives.
RESULTS
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Grew social media followers by 25.7% and reached 135K organic impressions in just 2.5 months.
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Launched a viral video campaign with 97K views, significantly increasing brand visibility.
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Drove a 40% increase in website traffic through optimized content strategies.
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Successfully executed a high-impact Summer Harvest Experience, strengthening stakeholder relationships and brand reputation.
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Improved overall marketing efficiency and contributed to stronger market positioning through strategic rebranding efforts.
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Curated a social media giveaway with over 50 winners.
Summer Harvest Experience
THE BRIEF
Led the planning and execution of the Summer Harvest Experience, a series of three exclusive, all-expenses-paid tours designed to showcase Stanislaus Food Products and Corto Olive to groups of 15–18 influential pizza makers and industry influencers. The goal was to strengthen relationships, deepen brand loyalty, and provide an immersive experience highlighting the company’s commitment to quality.
WHAT I DID
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Designed, ordered, and hand-wrapped all attendee gifts, apparel, packaging, and giveaways to create a cohesive and memorable brand experience.
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Coordinated with the fulfillment team to ensure all materials arrived on time and were event-ready.
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Hand-selected and invited guests based on in-depth analytical data, targeting high-impact influencers in the pizza industry.
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Managed the end-to-end planning of all three tours, covering logistics, accommodations, and itineraries.
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Led targeted email, social media, and website campaigns to build excitement and engagement around the event.
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Partnered with C-suite executives and Corto Olive to ensure the event aligned with company goals and storytelling.
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Managed a $300K budget, prioritizing impactful spending and seamless execution.
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Captured and curated event content for post-event marketing and digital engagement.
RESULTS
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Successfully hosted three high-impact tours, engaging a total of industry 51 influencers.
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Achieved a 35% increase in website traffic and a 71.7% boost in social media followers through strategic marketing.
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Strengthened relationships with industry leaders, resulting in enhanced brand loyalty and future collaborations.
Social Media Curation and Management
THE BRIEF
Tasked with managing and curating Stanislaus Food Products’ social media presence to enhance brand visibility, strengthen audience engagement, and align content with the company’s core values of quality and transparency.
WHAT I DID
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Developed and executed a strategic social media content plan across platforms to increase engagement and brand awareness.
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Created and curated high-quality, brand-aligned photo, video, and written content that reflected the company's story and values.
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Launched multiple viral video campaigns.
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Implemented a consistent posting schedule with tailored content to drive audience growth and interaction.
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Used Google Analytics and Sprout Social to analyze performance data and refine content strategies.
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Engaged with the online community to foster stronger relationships and brand loyalty.
RESULTS
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Grew social media followers by 25.7% in 2.5 months.
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Achieved over 135K organic impressions through curated content.
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Launched multiple viral video campaigns, including one that garnered 97K views.
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Successfully executed the 7/11 day campaign, resulting in a 28% spike in social media engagement and a 15% increase in website traffic during the campaign period.
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Increased website traffic by 40% through consistent, strategic social media campaigns.
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Strengthened brand presence and built lasting connections with the audience through authentic, engaging content.
Data Asset Management
THE BRIEF
Tasked with implementing a Digital Asset Management (DAM) system to organize and streamline access to over 85 years’ worth of media assets previously stored in Dropbox. The goal was to centralize all digital content, improve workflow efficiency, and ensure long-term brand consistency.
WHAT I DID
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Led the implementation of Canto, transitioning the company’s extensive media library into a structured DAM system.
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Began the process of importing, auditing, and organizing thousands of digital assets from Dropbox.
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Established organizational frameworks and tagging systems for easy access and efficient use across teams.
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Collaborated with cross-functional teams to integrate Canto into daily marketing workflows.
RESULTS
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Successfully implemented Canto, creating a scalable system for managing historical and future assets.
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Streamlined asset management, improving file accessibility and reducing search time.
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Laid the groundwork for enhanced brand consistency and more efficient marketing production.
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Positioned the company for long-term success in managing and utilizing its extensive media archive.
Website Management
THE BRIEF
Solely responsible for managing and maintaining Stanislaus Food Products’ entire website to enhance user experience, drive traffic, and align content with brand objectives. This included handling all content updates, SEO, and digital strategy.
WHAT I DID
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Fully managed and updated the website, including SEO optimization, layout design, and content strategy.
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Published all blog content to increase engagement and support marketing goals.
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Optimized site navigation for a seamless mobile and desktop user experience.
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Monitored performance using Google Analytics and implemented improvements based on data insights.
RESULTS
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Increased website traffic by 40% through SEO and content-driven strategies.
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Boosted user engagement with consistent, brand-aligned blog posts.
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Improved site performance, resulting in a 20% increase in session duration and lower bounce rates.
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Strengthened the website’s impact on lead generation and overall marketing success.
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Detected a major bug and work with our IT department and web developer to resolve the issue.