My Marketing Origin Story
From Bagels to Brands:
How I Found My Marketing Path
I never planned on a career in marketing—it found me.
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While working at national bagel chain, I was unexpectedly introduced to national marketing strategies. I was fascinated by how marketing could shape a brand's story and connect with customers on a larger scale.
That spark of curiosity quickly grew as I actively contributed to my store's success—helping it rise from 29th to 3rd in performance nationwide. My efforts led me to win a national marketing competition, earning a recognition trip to Hawaii.
The experience that led me to pursue a degree in communications and a plethora of other amazing career opportunities.
Education
My commitment to learning has shaped my career. I earned a UX/UI Certificate from UC Berkeley (2021), followed by an Associate of Arts in Communication and an A.A. in Liberal Arts & Sciences: Arts and Communication from Las Positas College (2024).
I’m currently completing my B.A. in Communication Studies from CSU Bakersfield, along with two additional degrees- Liberal Arts & Sciences: Arts and Humanities A.A. and Associate of Arts in History by 2025.
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My plan is to continue my education in 2026 and pursue a Masters degree in Communication Studies and additional courses in WordPress and Adobe.
Experience
My career has been built on developing strategic marketing plans and growing businesses from the ground up. I’ve successfully led both national and international marketing campaigns, driving up to a 75% increase in lead generation and guiding teams toward shared goals.
I’ve created engaging social media content that has organically reached large, diverse audiences, strengthening brand presence and community engagement.
Additionally, my fundraising strategies have helped generate hundreds of thousands of dollars in donations for nonprofit organizations. My hands-on approach consistently turns ideas into measurable growth and lasting impact.
Ethics
Growing up in both the Bay Area and the Central Valley instilled in me a deep respect for the dedication and resilience of blue-collar and small businesses.
I understand how to thrive in corporate environments, but I’m especially passionate about supporting local, family-owned, and homegrown businesses that drive our communities forward.
My family’s values are rooted in hard work, integrity, and accountability, which have shaped my commitment to building authentic relationships and creating sustainable growth strategies that empower businesses at every level.