De Afghanan: Website Design & UX/UI Development

THE BRIEF

Redesign and launch a modern, user-friendly website for De Afghanan, a renowned Afghan restaurant, to showcase its authentic cuisine and rich cultural heritage. The goal was to create an engaging online presence that streamlines menu browsing, improves user experience, and drives in-person dining traffic.

WHAT I DID

• Led the complete UX/UI design process, focusing on functionality, visual appeal, and cultural representation.

• Designed custom wireframes and prototypes using Figma to optimize user flow and site navigation.

• Developed a responsive, mobile-friendly website to ensure seamless access across all devices.

• Integrated high-resolution visuals of menu items and the restaurant’s ambiance to enhance user engagement.

• Implemented SEO best practices to increase search visibility and attract new customers.

• Created clear pathways for viewing menus, making reservations, and exploring De Afghanan’s story.

• Optimized site speed and performance for a smooth user experience.

RESULTS

• Increased website traffic by 50% within three months of launch.

• Boosted online engagement, leading to a 35% rise in reservations and inquiries.

• Enhanced brand perception with a modern, culturally rich online presence.

• Streamlined user navigation, improving the average session duration by 40%.