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The Draft Sports Pub: Marketing & Entertainment

THE BRIEF

Led the transformation of The Draft Sports Pub’s marketing and operations to increase brand visibility, elevate the customer experience, and drive consistent foot traffic for weekly entertainment events like trivia nights, live music Fridays, and karaoke Saturdays. Focused on streamlining marketing efforts, enhancing digital presence, and maximizing audience engagement.

WHAT I DID

  • Built and executed the pub’s first comprehensive marketing strategy to align with business goals.

  • Designed and managed a marketing budget, optimizing spending to maximize ROI.

  • Launched targeted multi-channel marketing campaigns to promote weekly entertainment.

  • Fully redesigned and managed The Draft’s website using PopMenu, improving UX and SEO.

  • Created and scheduled engaging social media content to promote weekly events and specials.

  • Designed and distributed print marketing materials for in-house promotions.

  • Developed and implemented operational procedures to streamline marketing efforts.

  • Collaborated with local businesses for cross-promotion and community engagement.

  • Managed and supported entertainment bookings for weekly trivia, live music, and karaoke.

RESULTS

  • Increased overall attendance by 40% through consistent marketing and entertainment promotion.

  • Grew social media following by 55%, driving higher event participation.

  • Boosted website traffic by 60% following the PopMenu redesign.

  • Achieved a 30% increase in food and beverage sales during live entertainment nights.

  • Strengthened The Draft’s reputation as a premier local destination for casual dining and live entertainment.

Social Media Curation and Management

THE BRIEF

Directed The Draft's first-ever social media strategy to build brand awareness, increase event attendance, and engage the local community through impactful, data-driven campaigns.

WHAT I DID

  • Launched and managed multi-platform content to promote weekly events and live entertainment.

  • Designed and executed targeted campaigns with promotional graphics and interactive posts.

  • Built and engaged a loyal online community through consistent interaction and audience engagement.

RESULTS

  • Grew social media following by 50%, significantly boosting event attendance.

  • Increased online engagement by 45% through strategic content planning.

  • Drove a 35% increase in foot traffic through social media promotions.

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Print Media Curation and Management

THE BRIEF

Developed and executed a print marketing strategy to amplify event promotion and strengthen Mavericks' in-house brand presence.

WHAT I DID

  • Designed and distributed event flyers, posters, and branded materials for local and in-house promotion.

  • Oversaw production of high-quality print collateral for weekly and special events.

  • Partnered with local businesses for strategic distribution of marketing materials.

RESULTS

  • Increased event awareness by 30% through focused print marketing.

  • Strengthened brand consistency across all physical marketing channels.

  • Boosted event attendance through effective print material distribution.

Marketing Infrastructure Development

THE BRIEF

Built a scalable marketing infrastructure to streamline operations and support The Draft's long-term growth.

WHAT I DID

  • Developed comprehensive marketing policies and procedures for consistent brand execution.

  • Created workflows for content creation, event promotion, and campaign management.

  • Integrated systems to track marketing performance and audience engagement.

RESULTS

  • Improved operational efficiency through a clear workflow and content calendar.

  • Reduced marketing turnaround time by 30% with standardized processes.

  • Built a scalable foundation for sustained business growth.

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Website Redesign

THE BRIEF

Redesign The Draft Sports Pub's outdated website to improve user experience, streamline navigation, and enhance brand consistency. The goal was to increase online engagement and drive foot traffic by creating a modern, mobile-friendly platform

WHAT I DID

  • Led the full website redesign using PopMenu, integrating The Draft’s menu, events, and promotions.

  • Developed a user-friendly interface to simplify navigation and improve accessibility.

  • Optimized the site for mobile devices and improved SEO to increase search visibility.

  • Created branded, engaging visuals and copy to reflect the pub's casual yet refined atmosphere.

  • Integrated event promotion and specials into the website to drive traffic for trivia, live music, and karaoke nights.

RESULTS

  • Increased website traffic by 60% within the first three months post-launch.

  • Boosted online table reservations and inquiries by 40%.

  • Improved user engagement metrics, including a 35% longer average session duration.

  • Enhanced brand perception and user experience, driving more in-person visits.

Entertainment Management

THE BRIEF

Directed all aspects of entertainment programming to deliver dynamic and engaging nightlife experiences.

WHAT I DID

  • Booked and managed 20 live bands and 5 DJs for diverse entertainment.

  • Coordinated all performance logistics, including scheduling and technical requirements.

  • Built long-term partnerships with performers for consistent, high-quality events.

RESULTS

  • Increased weekend event attendance by 45% with strategic entertainment scheduling.

  • Secured lasting partnerships with over 35 performers.

  • Consistently delivered high-energy entertainment that improved customer retention.

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