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In the theater

Tracy Theater Arts Collaborative: Website Design

THE BRIEF

Design and launch a modern, user-friendly website for Tracy Theater Arts Collaborative (TTAC) to elevate their online presence, streamline event promotions, and improve community engagement. The site needed to showcase upcoming productions, enable easy navigation, and support ticket sales while reflecting TTAC’s creative identity.

WHAT I DID

  • Led the full UX/UI design process, from concept to launch, prioritizing functionality, accessibility, and aesthetics.

  • Designed custom wireframes and prototypes using Figma to map user flow and optimize the user experience.

  • Developed a responsive, mobile-first website ensuring seamless performance across all devices.

  • Implemented intuitive navigation for easy access to show schedules, ticket sales, and organizational updates.

  • Applied SEO best practices to improve search visibility and expand audience reach.

  • Integrated multimedia features to highlight past performances, including photo galleries and embedded videos.

  • Focused on accessibility compliance (ADA-friendly design) to ensure inclusivity for all users.

  • Enhanced website performance through image optimization, clean code structure, and fast load times.

RESULTS

  • Successfully launched a dynamic, user-friendly website that established TTAC’s professional digital presence.

  • Improved visitor engagement, with a 40% increase in time spent on the site.

  • Boosted website traffic by 55% within the first three months of launch.

  • Simplified event discovery and ticket purchasing, resulting in higher community participation.

  • Provided TTAC with a scalable and adaptable platform for future growth and promotional efforts.

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