
Positive Reinforcement Dog Trainer Academy:
Website Design & UX/UI Development
THE BRIEF
Design and launch a modern, user-friendly website for Positive Reinforcement Dog Trainer Academy to attract aspiring dog trainers, highlight certification programs, and streamline the enrollment process. The goal was to create a professional platform that educates visitors about positive reinforcement training and drives course registrations.
WHAT I DID
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Led the complete UX/UI design process, focusing on functionality, visual appeal, and cultural representation.
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Designed custom wireframes and prototypes using Figma to optimize user flow and site navigation.
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Developed a responsive, mobile-friendly website to ensure seamless access across all devices.
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Integrated high-resolution visuals of menu items and the restaurant’s ambiance to enhance user engagement.
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Implemented SEO best practices to increase search visibility and attract new customers.
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Created clear pathways for viewing menus, making reservations, and exploring Celeste’s story.
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Optimized site speed and performance for a smooth user experience.
RESULTS
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Increased website traffic by 50% within the first three months.
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Boosted course sign-ups by 40% through streamlined navigation and CTAs.
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Improved session duration by 35% due to engaging and accessible content.
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Strengthened the academy’s online presence as a trusted source for dog training education.