
Maverick's Country Bar: Marketing & Sales
THE BRIEF
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Engaged to elevate Mavericks' brand presence and increase venue traffic through strategic marketing initiatives.
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Developed and implemented comprehensive marketing strategies.
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Focused on enhancing brand recognition and delivering high-quality entertainment experiences.
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Built a scalable foundation for long-term growth through streamlined operations and innovative marketing efforts.
WHAT I DID
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Developed and executed marketing strategies to build brand recognition and drive venue attendance.
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Managed all entertainment bookings, private event sales, and operational procedures.
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Created and implemented operational policies and procedures to improve efficiency and conBuilt Mavericks' Marketing Division from the ground up, creating and executing the venue’s first comprehensive marketing strategy.
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Designed and managed a six-figure marketing budget to align spending with growth goals and maximize ROI.
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Launched data-driven multi-channel campaigns across social media, print, and in-venue promotions, increasing attendance.
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Established streamlined operational procedures for marketing, event promotion, and private event sales.
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Scaled entertainment programming by managing 20+ bands, 10 line dance instructors, and 5 DJs, driving consistent sellouts.
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Developed and executed private event sales strategies, growing revenue and increasing bookings by 40%.
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Secured strategic partnerships with local businesses for cross-promotion and expanded brand presence.
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Created a marketing calendar aligning entertainment, promotions, and campaigns for maximum impact.
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Analyzed market trends and performance data to refine strategies and consistently exceed growth targets.
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Positioned Maverick's as a premier nightlife destination through targeted marketing and operational excellence.sistency.
RESULTS
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Boosted private event bookings by 40%, significantly growing revenue streams.
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Achieved consistent sellouts on weekends through strategic entertainment programming.
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Grew social media following by 60%, driving a 35% increase in event attendance.
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Reduced marketing expenses by 25% through strategic budget management while increasing ROI.
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Elevated Mavericks to one of the region’s top nightlife destinations, improving brand recognition and community engagement.
Social Media Curation and Management
THE BRIEF
Directed Mavericks' first-ever social media strategy to build brand awareness, increase event attendance, and engage the local community through impactful, data-driven campaigns.
WHAT I DID
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Launched and managed multi-platform content to promote weekly events and live entertainment.
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Designed and executed targeted campaigns with promotional graphics and interactive posts.
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Built and engaged a loyal online community through consistent interaction and audience engagement.
RESULTS
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Grew social media following by 50%, significantly boosting event attendance.
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Increased online engagement by 45% through strategic content planning.
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Drove a 35% increase in foot traffic through social media promotions.


Print Media Curation and Management
THE BRIEF
Developed and executed a print marketing strategy to amplify event promotion and strengthen Mavericks' in-house brand presence.
WHAT I DID
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Designed and distributed event flyers, posters, and branded materials for local and in-house promotion.
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Oversaw production of high-quality print collateral for weekly and special events.
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Partnered with local businesses for strategic distribution of marketing materials.
RESULTS
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Increased event awareness by 30% through focused print marketing.
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Strengthened brand consistency across all physical marketing channels.
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Boosted event attendance through effective print material distribution.
Marketing Infrastructure Development
THE BRIEF
Built a scalable marketing infrastructure to streamline operations and support Mavericks' long-term growth.
WHAT I DID
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Developed comprehensive marketing policies and procedures for consistent brand execution.
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Created workflows for content creation, event promotion, and campaign management.
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Integrated systems to track marketing performance and audience engagement.
RESULTS
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Improved operational efficiency through a clear workflow and content calendar.
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Reduced marketing turnaround time by 30% with standardized processes.
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Built a scalable foundation for sustained business growth.


Private Event Booking & Sales
THE BRIEF
Expanded Mavericks' revenue by growing private event bookings and enhancing sales strategies.
WHAT I DID
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Created and sold tailored event packages for private parties, corporate events, and community gatherings.
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Managed client relations, event logistics, and on-site execution to ensure event success.
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Developed and implemented targeted marketing to promote private event services.
RESULTS
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Increased private event bookings by 35% year-over-year.
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Boosted private event revenue by 40% through refined sales strategies.
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Positioned Mavericks as a top venue for private and semi-private events.
Entertainment Management
THE BRIEF
Directed all aspects of entertainment programming to deliver dynamic and engaging nightlife experiences.
WHAT I DID
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Booked and managed 20 live bands, 10 line dance instructors, and 5 DJs for diverse entertainment.
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Coordinated all performance logistics, including scheduling and technical requirements.
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Built long-term partnerships with performers for consistent, high-quality events.
RESULTS
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Increased weekend event attendance by 45% with strategic entertainment scheduling.
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Secured lasting partnerships with over 35 performers.
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Consistently delivered high-energy entertainment that improved customer retention.
