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Camp Bow Wow Marketing

THE BRIEF

Managed all facets of business operations, including marketing, PR, HR, AR, AP, P&L, training, and overall operations while managing a team up to 20 young professionals.

WHAT I DID

  • Executed 30+ paid and organic marketing campaigns, emphasizing SEO and social media strategies, resulting in a 75% increase in customer engagement.

  • Orchestrated 50+ marketing events, notably a grand opening with 400+ attendees and 20 vendors.

  • Managed over 200 luxury client accounts and maintained a 70% CCR from all digital media & in-person leads.

RESULTS

  • Selected from 230 candidates to lead a national campaign, resulting in 834.3k TikTok views.

  • Achieved "Best of Tracy" recognition within the first 9 months of operation.

  • Exceeded revenue projections and reduced overall costs.

Social Media Curation and Management

Lifestyle posts

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Print Media Curation and Management

In-house and promotional materials

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Promotional Events

Labor Day Street Fair (a smaller version of our large Grand Opening Event)

cbw-laborday

Informational pop-up events at a wide array of events where I showcased our services