Camp Bow Wow Marketing
THE BRIEF
Managed all facets of business operations, including marketing, PR, HR, AR, AP, P&L, training, and overall operations while managing a team up to 20 young professionals.
WHAT I DID
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Executed 30+ paid and organic marketing campaigns, emphasizing SEO and social media strategies, resulting in a 75% increase in customer engagement.
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Orchestrated 50+ marketing events, notably a grand opening with 400+ attendees and 20 vendors.
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Managed over 200 luxury client accounts and maintained a 70% CCR from all digital media & in-person leads.
RESULTS
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Selected from 230 candidates to lead a national campaign, resulting in 834.3k TikTok views.
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Achieved "Best of Tracy" recognition within the first 9 months of operation.
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Exceeded revenue projections and reduced overall costs.
Social Media Curation and Management
Lifestyle posts
Print Media Curation and Management
In-house and promotional materials
Promotional Events
Labor Day Street Fair (a smaller version of our large Grand Opening Event)
Informational pop-up events at a wide array of events where I showcased our services